Build your way to the top

  • Brand Engagement Campaign

  • 3D Visualization for Campaign Concept

  • 3D Models for Product Displays

We were asked to design an in-store campaign for the brand Lego, with the target group bein sport-fanatics. We’ve designed a tower building competition where passersby could come in and test their nostalgic tower building skills. Aimed at problem solving and teamwork, the installation was in pair with the values of Lego.

You get 5 minutes to build as high and strong as possible, after that the tower is tested on a moving and vibrating plate. You can share your tower on socials and if you’re good enough, you will even be displayed in the front of the store.

This project was realised together with @Jens Demarest and @Daniel Chernostan.

LED PANELS

In-store INSTALLATION

At the heart of our store lies the captivating In-Store installation, offering an exhilarating challenge for all visitors.

Here's how it works: You have a thrilling 5 minutes to construct a tower that reaches new heights while ensuring its structural integrity. Once your creation is complete, it will be subjected to a rigorous test on a moving and vibrating plate, adding an extra layer of excitement to the experience.

Immersing you in a vibrant atmosphere, a colossal LED screen encircles the installation, displaying clear instructions to guide you throughout the process. As you construct your tower, an interactive Lego crowd comes to life on the screen, cheering you on with ever-increasing enthusiasm as your structure rises higher. Their joyous reactions mirror your success, amplifying the exhilaration of the moment.

But be prepared for the unexpected! Should your tower falter and tumble, the animated crowd will erupt with exuberance, celebrating the spectacle with infectious delight. The excitement doesn't end there, as you have the opportunity to proudly share your architectural masterpiece on social media. And if your skills truly shine, your creation may even be featured prominently at the front of the store, granting you well-deserved recognition for your remarkable achievement.

INTERACTIVE tABLET

Virtual shop tour

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